Now available at Amazon.com
The book business buyers don't want you to read
- Your business is likely worth half what you think it is, and possibly less than you need it to be worth to fund your retirement lifestyle.
- Learn how to calculate what it NEEDS to be worth, how your business is valued by buyers, and the steps you can take to get it there without having to stick around after the sale.
- Learn how to turn the tables on MBA grads trained to buy your undervalued business at a discount and flip it. That sweat equity is yours. Don't let them cash it.
- And more secrets to Winning the Value Game and collecting on years of sweat equity.
"Every so often a book arrives that earns its place on the shelf because the author actually has something new to say. This is one of them." - John Warrillow, Author of Built to Sell
"I didn't expect a "marketing" book to change how I think about exit planning. This one did. Five stars, no hesitation." - Alf Priestley, Growth CFO Coach | Certified Value Builder
"Kevin’s book is a must read for business owners that want to enhance the value of their business. I had a hard time putting this book down."
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Mike Beehler, Author of
The Science of the Sale
"We sold our business several years ago, and I would have approached the process very differently had I read this book first." - Larry Hawks, Exit Planning Advisor, VISTAGE Master Chair